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Former Indian cricketer, member of 1983 World cup winning squad and Member of Parliament Kirti Azad is on a hunger strike to bring transparency and accountability to Indian Premier League which in his words has been a hub of “greed, lust for money and sleaze”. “IPL, I suppose is only entertainment but we have...
Every year ardent cricket fans and masses alike keenly await the start of Indian Premier League (IPL) with enthusiasm. In its fifth year, the IPL seems to be hogging the limelight more due to controversies than the performance of the players on the field. String of controversies include imposing a ban on Hindi Film...
The Indian market has worked well for Volkswagen Group. With its flagship models Polo and Vento gaining steam, its successful strategy and aggressive marketing has lead to a steep rise in its brand recognition from 8 percent in 2007 to 54 percent now. From selling just 12,718 cars in 2007 to 1,11,623 cars in...
The Volkswagen group is ready to capitalize on the cricket fever of India which is going to grip the sport frenzy fans of the country due to the fifth season of the Indian Premier League (IPL) starting on Wednesday 4 April, 2012. According to Neeraj Garg, Director of Passenger Car Sales in India, Volkswagen...
According to a study done by Brand Finance in 2011, the Indian Premier League or IPL as it is popularly known, is worth USD 3.67 billion. Specializing in brand valuation, UK based firm Brand Finance carries a lot of credibility to this figure. Being an ardent fan of the sport of cricket, I could...