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The Indian market has worked well for Volkswagen Group. With its flagship models Polo and Vento gaining steam, its successful strategy and aggressive marketing has lead to a steep rise in its brand recognition from 8 percent in 2007 to 54 percent now. From selling just 12,718 cars in 2007 to 1,11,623 cars in...
The Volkswagen group is ready to capitalize on the cricket fever of India which is going to grip the sport frenzy fans of the country due to the fifth season of the Indian Premier League (IPL) starting on Wednesday 4 April, 2012. According to Neeraj Garg, Director of Passenger Car Sales in India, Volkswagen...